Beverage distribution reuses kegs but ships secondary packaging once, and PPWR’s reuse targets now ask why the outer layer cannot loop like the keg does.
Keg loops, wrapper doesn’t
The keg returns; the pad, film and tray do not. The reuse culture stops at the secondary layer.
Pain: partial loops
Sustainability reports celebrate keg return while ignoring the disposable layer. PPWR wants the whole loop.
- Keg returns, wrapper doesn’t:Keg returns, wrapper doesn’t
- Partial loops undersell effort:Partial loops undersell effort
- PPWR wants whole loop:PPWR wants whole loop
- Sleeves extend the loop:Sleeves extend the loop
Rulowin pallet sleeves
Our reusable PP pallet sleeves wrap the outbound layer and return with the empties, extending the loop to the packaging.
Talk to Rulowin’s application engineers about a reusable PP packaging program that turns PPWR pressure into a measurable cost advantage.