Frozen goods move in disposable crates that PPWR’s reuse targets now challenge, especially where cold-chain operators promote sustainability.
The freezer-aisle contradiction
A brand that markets a lower-carbon supply chain ships it in single-use crates, and the contradiction lands at the audit.
Pain: the double commitment
Cutting food waste and cutting packaging waste are the same programme’s two promises; disposable crates break the second one.
- Low-carbon brand, one-way crate:Low-carbon brand, one-way crate
- Two promises, one broken:Two promises, one broken
- Audit exposes the gap:Audit exposes the gap
- Reusable crates deliver both:Reusable crates deliver both
Rulowin produce crates
Our reusable PP crates are food-grade and returnable, letting cold-chain operators keep both promises at once.
Download the Rulowin packaging-reuse calculator and pressure-test your PPWR exposure before the targets bite.