Cable makers ship on the reels they sell, so under PPWR the reel is not the customer’s problem – it is the manufacturer’s counted, regulated packaging asset.
The reel is yours
Unlike many industries, cable makers own the reel to the end. PPWR makes that ownership a reported responsibility.
Pain: reverse logistics cost
Recovering reels is expensive and often skipped, leaving manufacturers paying EPR on assets they let go.
- Maker owns the reel to end:Maker owns the reel to end
- Recovery skipped, EPR paid:Recovery skipped, EPR paid
- Liability, not customer’s:Liability, not customer’s
- ID reels lower loop cost:ID reels lower loop cost
Rulowin reels
Our reusable PP reels are lightweight, recoverable and ID-ready, turning a liability into a managed, lower-cost loop.
Talk to Rulowin’s application engineers about a reusable PP packaging program that turns PPWR pressure into a measurable cost advantage.