Fashion’s high return rates mean every garment travels in packaging twice, and PPWR’s waste-reduction target counts the return leg that brands prefer to ignore.
The return doubles packaging
A returned garment comes back in fresh disposable packaging. The waste target counts both trips.
Pain: reverse waste blindness
Returns logistics optimise for speed, not packaging recovery, so the second trip is pure disposable spend.
- Returns mean double packaging:Returns mean double packaging
- Reverse leg ignored:Reverse leg ignored
- Pure disposable spend:Pure disposable spend
- Crates remove second layer:Crates remove second layer
Rulowin collapsible crates
Our reusable PP crates carry the outbound and return garment, removing the second disposable layer entirely.
Book a packaging audit and map your PPWR exposure before the reuse targets land on your product category.